Dawn talks with Carla Moats, a fractional CFO and finance and strategy coach for female business owners who want wildly profitable businesses that they love. She's spent over 30 years as a financial and strategic advisor to companies from 6-figure to 9-figures. Dawn and Carla talk about profit leaks.
In this episode…
Who is Carla and whom does she serve? (00:56).
What do you mean about chasing vanity amounts of money or vanity metrics (1:22).
Some people don't really know where their money is going at all. Can we explore that (2:50).
Knowing your cash flow. How do we figure that out (5:26).
What are some of the ways where we may actually be overspending or losing money and not even realizing it (7:20).
Spending too much because of not knowing what it's costing you to produce things (11:40).
How often do we want to look at these individual lines of the things that we offer? (13:55)
Let's talk about something else that you work with clients on and that's their mindset around the idea of profit (17:48)
Let's talk about profit leaks around things that seem to be doing OK but maybe aren't optimized (20:44).
When you first meet with business owners, how many of them have a list of expenses whether they're annual or monthly ready and available that they do take the time to look at (22:38)
What is the resistance that you hear most often about why their financial house doesn't have to necessarily be in order but at least you know has some structure(24:13)
Once you get these leaks closed, what is the potential to do with all of this extra what we'll call found money (26:45)
Carla Moats’s Information.
Website: http://www.carlamoats.com
YouTube: https://www.youtube.com/@PurposefulProfit
Facebook: https://www.facebook.com/carlamoatscoaching
Instagram: h
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