OUTSIDE THE BOARDS™ PODCAST
SEASON #2 | EPISODE #5: Olivier Godallier
RECORDED: January 17th, 2022
On this Episode of Outside The Boards, we finally get to go abroad. We will be taking a little trip France and meet up with Olivier Godallier, Co-Founder & President of Game Polo, which is responsible for the creation of the successful Polo Rider Cup, now in its second year at the Chantilly Polo Club, north of Paris
Like myself, Olivier has a lengthy background in popular sports before falling into the sport of polo. Olivier’s career in sports began with the well-known Advertising agency, Publicis, and later with one of sports management and marketing’s original and iconic agency, ProServe. He would later go on to find GAME Polo, a French sports marketing agency focused on event organization, marketing & sponsorship, licensing & merchandising, TV & digital content distribution, and hospitality within the sport of kings.
In 2021, Game Polo would host the first edition of the Polo Rider Cup. The competition is for teams between 10 and 12 goals, with prestigious clubs from around the world. In 2021 the tournament hosted eight clubs from countries like England, France, Germany, Italy, Switzerland, Russia, Spain, Austria and the United States. The plan is to welcome 16 clubs to partake in the tournament, which will switch locations every two years.
The idea was born out of an observation that there was no international competition between polo clubs that existed. Game Polo wanted to put one together in the official context, with the support of the FIP and other Associations.
The 2022 Tournament will be held from June 8th to the 18th, with eleven teams already committed to the 10 day tournament from the United States, Switzerland, Germany, Argentina, France, Austria and Malaysia.
Olivier is a brilliant sports marketer and business professional who has worked alongside some of sports most respected industry leaders. He brings an array of experience and ideas from mainstream sports to polo and its working. I’m excited to watch this year’s Polo Rider Cup and encourage you to tune in or travel to France and watch.
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About Lineup Polo
Lineup Polo was built to revolutionize how polo is managed and experienced. With a mission to support the polo community and expand the sport’s reach, the platform digitizes processes and centralizes communication. Lineup Polo is committed to the game's future.
Available as a free app and web portal, Lineup Polo allows clubs to manage tournaments, automate leagues, payments, and memberships, building a new digital ecosystem for polo.
About Outside The Boards™
Founded after witnessing their first polo match in 2012, Outside The Boards™ seeks to share the sport’s beauty, intensity, and lifestyle while addressing industry fragmentation. Through best practices, insights, trends, and consulting, OTB™ helps stakeholders and brands unlock polo’s marketing potential and navigate the sport with clarity...
