Outside The Boards™ is thrilled to present Season One of our newly crafted podcast, brought to you in partnership with Global Polo TV. In our upcoming episode, we're honored to host the brilliant and talented Shannon Stilson. Shannon serves as the Assistant Vice President of Marketing for USPA Global Licensing, and she's also at the helm of the newly established Global Polo Entertainment division, which acts as the marketing arm of the sport's governing body.
Shannon's journey with polo began in 2015 when she was handpicked to chart a new course for the business of polo in the United States. Her mission was to cultivate an authentic global connection to the sport for the official apparel brand, U.S. Polo Assn. Under Shannon's astute leadership, the USPA introduced Global Polo Entertainment, a groundbreaking initiative that serves as the home for innovative brand platforms, including the revolutionary three-part high-goal event series, The Gauntlet of Polo.
This transformative approach extended to reshaping the USPA's partnerships with media giants Eurosport and CBS Sports to support the Gauntlet's grand finale, The U.S. Open Polo Championship. Shannon played a pivotal role in overhauling these media partnerships, resulting in a substantial increase in live and live-to-tape coverage, an elevation in live streaming capabilities, and a digital promotion blitz, including the recent launch of the Global Polo Network.
Shannon's professional journey didn't commence with polo, however. Her roots are firmly planted in the world of golf, where she garnered experience working with esteemed organizations like the PGA Tour, PGA of America, both headquartered in Florida, and well-regarded golf event and marketing agencies. Join us as we delve into Shannon's remarkable career and her transformative impact on the world of polo.
PRESENTED BY GLOBAL POLO TV
Season One of the OTB™ Podcast is presented by Global Polo TV, the world’s premier destination for video on demand polo content has arrived. Now you can watch the nation’s best live and archived tournament matches and compelling behind-the-scenes content from anywhere, at anytime, and on any digital device.
Global Polo TV has over 9,000 subscribers, 200+
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About Lineup Polo
Lineup Polo was built to revolutionize how polo is managed and experienced. With a mission to support the polo community and expand the sport’s reach, the platform digitizes processes and centralizes communication. Lineup Polo is committed to the game's future.
Available as a free app and web portal, Lineup Polo allows clubs to manage tournaments, automate leagues, payments, and memberships, building a new digital ecosystem for polo.
About Outside The Boards™
Founded after witnessing their first polo match in 2012, Outside The Boards™ seeks to share the sport’s beauty, intensity, and lifestyle while addressing industry fragmentation. Through best practices, insights, trends, and consulting, OTB™ helps stakeholders and brands unlock polo’s marketing potential and navigate the sport with clarity...
