Does your marketing pass the 'So What?' test?
You may not have heard of this test, but you are using it every day when you decide whether or not to pay attention to someone else's marketing.
If your marketing doesn't pass the test, then the time, effort, energy and money you put into it is being wasted.
In this week's episode, we discuss you how to pass the 'So What?' test and make your marketing as effective as possible.
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