In this episode, I consider how image rights are infringed in traditional marketing and assess how social media marketing might infringe on image rights.
References
- https://influencermarketinghub.com/influencer-marketing-agencies-south-africa/ accessed on 20 March 2021.
- McQuoid-Mason “Invasion of privacy: common law v constitutional delict – does it make a difference?” 2000 Acta Juridica 227-261.
- Neethling, Potgieter and Roos Neethling’s Personality Rights (2019) LexisNexis: Durban.
- Senthil, Saravanakumar and Deepa “On privacy and Security in Social Media – A Comprehensive Study” (2016) 78 Procedia Computer Science 114-119.
