Description

In this solo episode of the K2  Sales podcast, host Karen Kelly shares four effective strategies to improve outbound prospecting:

1. 1) Reach out to past customers who have had a positive experience and nurture those relationships.
2. 2) Ask for warm introductions from first-degree connections who are already in discussions with your target audience.
3. 3) Actively seek reviews and testimonials from satisfied customers to boost credibility.
4. 4) Emphasize the need for a multichannel approach, encouraging personalized outreach efforts and creative ways to make a lasting impression.

Overall, Karen emphasizes the importance of standing out in a crowded market and to provides valuable insights for your prospects. Buyers are getting smarter, more sophisticated and are less tolerant of lazy, mediocre strategies.

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