As companies strive to be customer centric, we must ask ourselves, where are we in our digital transformation strategy?
How can we remove internal silos to align messages, share information and meet the buyer where they are in their journey?
Do certain generations adopt technology easier and quicker than others? As sales leaders how can we meet our team where they’re at, on their individual journey?
Are we sharing both leading and lagging indicators?
Are they showing up with a point of view, intention? Leveraging data but also their unique selves.
How can Marketing, Sales and Customer success come together to improve the experience for our buyer, break down the silos internally to connect and serve externally.
Tune in to my conversation with Art Harding, Chief Operating Officer at People.ai where we discuss the role Rev Ops plays in digital transformation and much more/
00:49 Introducing Art Harding
04:09 Rev Ops: What is it and why is it important?
06:24 Digital Transformation
07:59 Marketing, Sales, and Ops: Connecting the silos to be buyer-centric
10:00 “Why Change Now?” Reluctancy Around Embracing Technology
17:40 Knowing Your Audience(s)
20:00 Generational Differences
22:45 Enterprise Selling
28:50 Change Management
31:16 Indicators and Proactive Action: Don’t Wait To Fail
33:05 Enabling your Team
36:45 Advice for Those Wanting to Engage
Website: people.ai
LinkedIn: Art Harding
3 Key Takeaways
1) RevOps
2) Coaching and Change Management
3) Enablement
If you are interested in joining our sales community and receive biweekly newsletter please sign up here https://www.k2perform.com/resources/blog
To learn more about Karen connect with her on LinkedIn https://www.linkedin.com/in/karen-kelly-sales-trainer-/
If you have any suggestions for guests or topics on the K2 Sales podcast please contact info@k2perform.com
Listen or Watch
https://pod.link/1549646427
For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.
$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.
1:1 and group coaching packages available as well.
To access our free one week Trial visit The K2 Sales Academy
