Heidi Solomon-Orlick appears on the K2 Sales Podcast to talk about closing the gender gap and her latest business, Girlz Who Sell. If you think sales is a male dominated industry now, imagine how it was in the 80’s. Heidi explains how she focused on diversity, equity, and inclusion initiatives (even before they were popular), and how YOU can marry your passion for
sales and mentoring young emerging talent, in order to make an impact.
[02:18] Advertising and Marketing as a career in the 80s.
[05:07] Heidi’s goal is to position sales as an intentional career choice for college-aged women. Working in the Sales Capacity, sales is the largest single employment category in the U.S.
[07:01] Women are better than their male counterparts in sales, we need to get more women in sales.
[10:19] Sales as a career path, sales misconceptions.
[17:52] Golf, make the environment more collaborative.
[20:37] Hiring women, fix what's happening at the corporate level. Building the pipeline is only one piece of the puzzle.
[25:44] Women are under stress, impact of the pandemic, balancing work and family.
[29:28] Companies restructuring and reinventing themselves, the youth are the future.
[32:34] Competing for opportunities, issues.
[36:15] How to make your way and progress up the leadership ladder.
[39:27] Education is important, women in general do want to see and support other women in sales.
[41:48] Sales as a career path. Learn about and decide what you know and what you don't want.
Key Quotes
“In 2019, 15.8 million have worked in a sales capacity. That's across all sales types: B2B and B2C. It is the largest single employment category, of but that 3 million salespeople, only 35% are women.”
[06:00]
“If you ask a young girl, what she wants to be when she grow up, no young girl ever answers ‘B2B sales.’ The sales profession has been male dominated. Women who are currently in sales leadership, at one point had a negative perception of and misunderstanding of what sales is.”
[10:00]
“Women are under a tremendous amount of stress. The impact of the pandemic was not gender-neutral. Over a million more women have lost jobs versus their male counterparts. Women of color have been negatively impacted by the pandemic. Women are, are under an incredible amount of stress.”
[26:00]
Resources
https://girlzwhosell.com/
https://www.facebook.com/GirlzWhoSell
https://www.instagram.com/girlzwhosell/
https://www.linkedin.com/company/girlzwhosell/
https://twitter.com/GirlzWhoSell
https://www.youtube.com/channel/UCiMItHl4V0jG-NQYCitxQGg
The K2 Sales Podcast on YouTube https://youtu.be/4uFb2QZolso
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