As sales professionals, we unfortunately don’t have as many negotiation strategies in our tool belt as we would like. In some instances, we walk in unprepared, are being played by our prospect and only when we figure out what’s happening it’s too late.
Tune in to my conversation with Patrick Tinney author of Unlocking Yes and Founder of Centroid Training and Marketing where he shares his Negotiation Strategies from his book and 30+ years of experience
Get your pen and paper, take notes and prepare for your next round of negotiations. In saying that, there are some things that don’t require preparation, they require being a good person. Patrick mentions the importance of integrity, the desire to build trust, be honest and admit when you make a mistake, these fundamentals are game changers.
00:45 Introduction
01:04 Introducing Patrink Tinney
03:15 Reflection: Questions to Ask
04:55 Welcoming Patrick
05:34 How Did You Get Into Sales and Marketing (Negotiations)
08:47 Internal Process and Buyer's Journey
11:22 Taking Back Your Power
14:00 Cost Models
20:35 Seller vs. Buyer: "Don't Get Beat Up by "Tim"
25:07 Making It Easy For the Buyer + "Unlocking Yes"
30:30 Building Trust into Your Negotiations
37:30 Preparation, Negotiation, and Challenges: Understanding Economics of Communities
40:30 Inviting Your Prospect: The Big Picture
48:20 You Already Have the Keys
51:00 Execution
53:40 "Doing Business In A Way That You Would Want It Done To You"
Get In Touch With Patrick
LinkedIn: https://www.linkedin.com/in/patrick-tinney-903556145?originalSubdomain=ca
Centroid Marketing and Training:https://www.centroidmarketing.com/
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