Small business owners and Entrepreneurs typically don’t associate with the title of sales person, however 90% of their business is sales.
How can we balance the art and science of sales to close more business?
Tune in to the webinar, where I share the top 3 challenges faced by small business owners and techniques to put in place to attract, engage and convert existing and new clients.
The focus is on buyers journey, attracting your Ideal customer profile and getting clear on the persona you are targeting and finally creating an experience that separates ourselves from others like us.
00:18 Introducing Karen
00:42 Balancing the art and science of sales
01:19 Thinking differently (about sales)
02:42 Human by Daniel Pink
05:29 Why Do People Buy?: Three Phases
05:32 Awareness
05:45 Consideration
05:55 Decision
06:18 Aligning the stages
08:07 Importance of the roadmap
10:28 Knowing your target
12:23 Empathy and aligning with your customers
13:31 Gearing your language to your customers
17:34 Creating “Experience”
19:40 OPP: Other Person’s Perspective
21:25 Connection
21:35 Storytelling
23:10 Curiosity
24:05 What’s the question behind the question?
24:59 Summary
26:33 Q&A
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To learn more about Karen connect with her on LinkedIn https://www.linkedin.com/in/karen-kelly-sales-trainer-/
If you have any suggestions for guests or topics on the K2 Sales podcast please contact info@k2perform.com
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