Your digital footprint includes all of the elements online that make up brand you. Today I want to examine your online presence from the outside looking in, with a focus on social media.
I will do a deep dive into why it's important to have a presence on social and how to use LinkedIn, Twitter, and Facebook to advance your personal brand.
Social media provides the ability to connect with people and brands across the globe. You can share projects and accomplishments with specific links and images. You can search for opportunities with LinkedIn jobs, Use Facebook to share a peek into your personal life. Or you can create original content, using social as a podium to speak on the topics most important to you.
Your social media footprint is a big part of your brand story. I hope this discussion gets you motivated to do a quick audit of your profiles because they should work for you with minimal effort.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
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