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Hey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano. You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I needed to have an expert in this field, and Vanessa fits the bill! 

We talk about: 

  1. The difference between sales and marketing and how you need to learn both as different skills 
  2. Her top tips for small businesses to increase sales 
  3. How to identify your key differentiators as a fitness business 
  4. The best methods for client relationship building and making the sale
  5. How you can train your team and instructors to have these sales conversations when you’re not always there 

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