You realize the handful of chocolate chips turned into a bag of chocolate chips and the regret sets in. You feel ashamed by your indulgence and almost hopeless about losing willpower like that. You say to yourself, what the heck? I already screwed up my dietary promise to myself, let's get another bag and start episode two! But wait, what? Why are you now compounding your problem's effects? Shouldn't you be doing the exact opposite? What the heck is the what the heck effect and how can I stop myself from these guilty binges? Well, let's get into it!
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Disclaimers: Brandon Zerbe is not a doctor, medical or financial professional. Always consult a professional before starting any program. Use of this information is strictly at your own risk. Brandon Zerbe will not assume any liability for direct or indirect losses or damages that may result from the use of information contained in this recording including but not limited to economic loss, injury, illness or death.
