In this episode, host Bidemi Ologundespoke with Gal Borenstein—CEO and founder of The Borenstein Group—to unpack how brands earn and scale trust in a noisy, AI-driven world. They dig into the “trust deficit” in B2B/B2G, what separates branding from true trust-building, and how to keep human authenticity while using AI at speed. Gal shares playbooks for cyber and defense marketers, inside-out culture moves that make credibility durable, crisis protocols for deepfakes and breaches, and the metrics that boards actually respect.
