Successful marketing for your independent pharmacy requires a handful of things: you need the right budget, a compelling message and you have to be willing to crank up that curb appeal. Tune in to the latest episode of The Bottom Line Pharmacy Podcast with special guest marketing consultant and former senior director of store operations and marketing for NCPA, Gabe Trahan. Hear his tips for sending the right message to the right audience, and why nine is the magic number of words you should use on a digital sign.
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