Episode 96: Dr. Marty Schulman of Encinitas Personal Care - Encinitas, CA
Dr. Marty Schulman is a DPC OG as he has been open since 2005. After practicing in the fee for service model and being lured in to continuing in fee for service with an offer to buy into the practice. He chose to open his own practice and continues as a solo doc and micro practitioner. He shares how he set his pricing to reflect the value and accessibility of his care and how he supplements his income so he is not pressured to see more and more and lose touch with his patients.
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