Every day that goes by, the demand for content creation by consumers and by brands is increasing. Social media and the creation of content has always been on the rise, but in the past 2 years because of COVID, it has skyrocketed. We see content creation in terms of influencers and everyday consumers, but also by small businesses and big brands. n this episode we cover the base of content creation and why it is so important in 2021/22.
