In this episode I welcome Tom Pick, a digital marketing consultant who helps B2B clients improve their online visibility, increase brand awareness, and generate leads through SEO, social media, and content marketing. He's the editor of the Webbiquity b2b marketing blog and author of "The Ultimate Guide to Content Marketing Software."
Tom is committed to guiding his customers to have a bigger presence on social media. He loves the variety that comes with the challenges of solving problems for his clients.
Episode Highlights
- Marketing is all about helping people solve a problem that they have.
- If you want to be marketable, ensure that you are educating the market in which you want to serve.
- Make sure that your content that you are putting out is useful and relevant.
- Always have a strategy when it comes to your marketing approach. The first step of any strategy should be the question of "what do you want to accomplish on social media?"
- You should also ask yourself the questions:
- Who do you want to engage with?
- How do you want to go about getting their attention?
- Make sure that you are monitoring and understanding and being aware of talking about topics or your brand.
- Use caution when using automation, and ensure you are aware of what is happening in the world when your social is being released.
- Make sure that you are also monitoring conversations about what your interests are and engage with your audience in a timely manner.
- Some fun facts:
- Tom's Leadership Lesson - Lead your team by encouraging and helping your team come with their own solutions instead of dominating their actions.
- Tom's Key to Balance - His kids, and also going outside, hiking, and listening to podcasts.
- Tom's Advice to Event Planners - It is important to maintain a fresh online presence and social activity even though we are in difficult times.
Links and Resources
Candide - Voltaire
The Logic of Life -
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