Melissa Donnelly heads up Affinity Communications, based on the Gold Coast has worked with some household names like MTV, Microsoft, ESPN, and Telstra.
Melissa uses her over 30 years of experience, knowledge and skill to help use branding, marketing, and communication to support and realise her client’s strategies for growth and transformation.
Melisa spoke about being strategic about everything you do and thinking about the implementation of the strategy, in Melissa’s case she speaks to the customer journey as a part of the branding and communication strategy.
The lesson is that these fundamentals are able to be applied to every functional line within the business.
Melissa also spoke about providing a three-phase methodology around communication and branding for small and mid-tier businesses.
Build Clarity
The first step is to build clarity on the strategic plan and direction of the organisation and how well has that been communicated to the staff
Systems Building
Developing the strategic communication plan for the business.
Capability
What internal and external capabilities are available to implement the strategy?
