In this exclusive Financial Inclusion Week 2025 feature episode of the IBS Podcast, we sit down with Liza Maru-Chelimo, an actuary and Head of Innovation at Britam Connect, to explore how one of East Africa’s leading insurers is rewriting the rules of inclusion. From her journey as a young actuary with a love for problem-solving to leading Britam’s innovation arm, Liza shares how Britam Connect evolved into a stand-alone InsurTech entity driving “profit with purpose.”
We unpack how Britam Connect is reaching 4.5 million lives, their groundbreaking parametric flood insurance, and a maternal health program redefining value-based healthcare. Liza also opens up about the lessons of innovation — failing fast, building sustainable models, and the power of partnerships in expanding access to insurance.
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This conversation reveals why Britam Connect is at the forefront of Africa’s inclusive insurance revolution—and why their story matters for the future of financial protection on the continent.
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