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In this episode, Robert talks about the importance of your role as a business owner – this could apply whether you’re in B2B or in B2C.

Robert reminds us that small businesses make up the vast majority of all existing businesses – the Fortune 500 or major corporations account for a very small percentage of businesses. We hear the stats regarding the contribution that small businesses make to the bigger picture, but also the rate at which small businesses tend to fail.

While the pandemic has shone a light on the incredible healthcare workers as heroes, Robert submits that business owners, and especially B2B business owners, are also heroes – as defined by the Merriam Webster definition of the word “hero”.

Robert personally thanks you for your contribution, even though it may not be the most glamorous work.

Understanding your role in society and your responsibility as a business owner should make you feel proud of what you do. Take a step back and remind yourself that you’re one of the good guys – a true hero. The world needs more people like you.

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