Hollywood uses marketing techniques to promote projects far in advance of the release date and this is a great strategy for businesses to use to grow awareness and create a strong launch.
Highlights
- With most companies, their customers heard about a new product or campaign the day it was released.
- The more people that buy a product or service the more opportunity there is for word of mouth.
- Hollywood starts their pre-release campaign a year or more in advance.
- Start talking about the concept ahead of time.
- Make a lot of noise and promotion to get scene.
- Start slow and build over time to keep customers aware and interested.
- Ramp up ads and promotions the closer you get to the release date.
- Continue to promote heavily for the first few weeks after the launch.
