Let's talk about the current state of cold calling for consumers and businesses, some of the reasons that cold calling is still a good prospecting technique, and the value of outsourcing to professional telemarketers.
Highlights
- You should always be asking if you are prospecting in a relevant way.
- Telemarketing directly to consumers is pretty much dead.
- Calling businesses is still an effective method for prospecting.
- Outsourcing your B2B cold calling can be a great way to generate leads. Professional 3rd party companies know their business and will do a better job than most people.
- Cold calling has a human touch that many other prospecting methods do not have.
- Cold calling creates a sense of urgency and pushes people to take immediate action.
- It is critical to have a good list of people to call.
- Having proper cold calling scripts is important.
- Good cold calling can be a critical component to marketing and prospecting.
