How you can create your own product range
Karen Agnes created K2A skincare in 2016, with the aim to produce a range that contained bespoke ingredients that resonated with the brand, her values, and a holistic approach to beauty treatments.
She looked at the whole holistic approach when it comes to using and buying products, and this range was made with selected ingredients, how they all work together and how they can enhance the whole customer experience.
We discuss how to set up your own range of products, how easy it is to do, the pitfalls and legal considerations, along with all the steps involved.
What are the advantages of having your own products?
Karen also speaks about the importance of choosing to work with people who are in alignment with your brand values and vision.
Along with the products, Karen has built some personalised rituals and application techniques to make sure that the salons who use them stand apart from others in their area, giving them a point of difference, and how this can build loyalty for you and the brand.
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