In our first ever episode, we hand the mic over to our Chief Economist, Daniel Knapp, who is joined by Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe as they discuss all things Digital Advertising for 2021.
They discuss what we can learn from the impact of COVID-19 on the advertising market, share the lowdown on what we can expect from a post-third-party cookie world, and share some of their top predictions for the year ahead.