Welcome Catherine Burch Graham, APR, to Saturday Soundbites!
In this episode, Catherine and Veronica discuss the media relations essentials that will help any entrepreneur pitch to the media in a way that lands them coverage.
Catherine began her successful public relations career as a journalist for CNN, and has seen traditional news turn into an on-demand 24-hour news cycle.
She shares some of her favorite tips from her Top Ten List of media relations essentials such as, pitching to the right reporter, on the right beat, common mistakes made in pitching, and how to leverage trending news.
You will definitely want to turn into this great episode and learn from this talented and experienced PR pro!
Be sure to connect with Catherine on LinkedIn - https://www.linkedin.com/.../catherine-burch-graham-ms...
