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Today my guest is Kyle Reed. Kyle is the founder of Reed Digital Agency, a leader in helping brands and business leverage social media for growth. Now if you know me personally, you know this is a touchy subject for me. I don’t love social media, and at best I consider it a necessary evil, but I’m always willing to hear someone out, especially someone as talented and gifted as Kyle. Today we talk about how to set simple goals for your social media, how to change your mindset from victim to victor, and why you have to love the process if you want to win online.