If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams.
Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than 86 million unique monthly visitors.
Like any platform, Medium has its limitations, but there are still a number of reasons to consider adding it to your content strategy. Read on to learn why SmartBug™ publishes on Medium in addition to our company blog, as well as some best practices to help your Medium content succeed.
