In this live podcast episode, Garrett and Ashley discuss tips and tricks for social media success. They emphasize the importance of showing up authentically and building relationships with the right audience. Ashley shares her strategy of creating Facebook groups based on shared interests and engaging with members through conversations. She also highlights the use of tools like Group Leads and Zapier to collect and manage contact information. The ultimate goal is to convert the audience into clients by providing value and building trust. In this conversation, Ashley Edge shares her expertise on lead generation and CRM strategies for real estate agents. She explains the process of setting up an email campaign and the importance of multiple touches to engage potential clients. Ashley also discusses the role of social media platforms, such as Facebook and Instagram, in building relationships and growing a real estate business. She provides practical tips for creating niche groups and offers advice for agents who are hesitant about using social media. Additionally, Ashley announces her coaching program for agents looking to grow their business beyond 12 to 24 deals per year.
Takeaways
Show up authentically on social media and focus on building relationships with the right audience.
Create Facebook groups based on shared interests and engage with members through conversations.
Utilize tools like Group Leads and Zapier to collect and manage contact information.
Convert the audience into clients by providing value and building trust.
Chapters
00:00 Introduction and Technical Difficulties
03:03 Starting the Live Podcast Episode
04:04 Recording Live in Front of an Audience
07:37 Tips and Tricks for Social Media
08:20 Building an Audience and Creating Groups
13:09 Showing Up Authentically on Social Media
15:04 Starting a Facebook Group
22:02 Converting the Audience into Clients
27:30 Tools and Tricks for Social Media
29:20 Introduction to Lead Generation and CRM
29:57 Transition to Email Campaigns
30:22 Setting Up the Email Campaign
31:39 Cadence and Subject Lines for Email Campaigns
33:08 Choosing a CRM and Email Campaign Platform
34:38 Alternative to CRM and Email Campaigns
35:11 Choosing Social Media Platforms
40:11 Building a Facebook Group
45:24 Creating a Niche Group
48:48 Overcoming Resistance to S
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