I get it! We’ve all been there. This is why in this episode, we'll go over TWO very important elements of your promotion strategy you may be overlooking and how to master them so you can keep growing your podcast audience.
Here’s a list of affordable and free ways to promote your podcast:
- Traditional media like TV and radio. Contact your local TV and radio stations. These outlets are always looking for stories and content for their viewers and listeners.
- Social media paid ads. We’ve run ads on Facebook and Instagram for our services and podcast with very good results each time. When you create an add you can target certain audiences and use specific keywords.
- Also find influencers in your niche. Even better if they’re already listeners of your show. Look for ways to get them to endorse your show.
- Create big event releases for upcoming great episodes.
- Repurpose your podcast episodes into blog posts, embed the episodes in your blogs and share them on social media. This will help you with SEO too.
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