Lynne Katzmann, founder and CEO of Juniper Communities – a nationally recognized premier senior living provider – explains how her leadership style has changed over time, but her commitment to creating a better environment for the people she serves remains consistent. Katzmann talks about the challenges of being an entrepreneur and the importance of the “three P’s” – passion, planning, and perseverance. Holding your passion close, planning for the consumer of today and of tomorrow, and persevering through the numerous problems that arise.
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