The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.
Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
---
If you enjoyed the episode, please share it with a friend!
