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Industry veteran Jim Roach joins the show today. He details his career as a wholesaler and experience in sales leadership. We cover:
- The skills required to successfully manage a sales desk
- Identifying & evaluating talent of successful internal/external wholesalers
- Coaching internals into externals
- Using data to focus efforts on prospects within your territory
- "Behind the Scenes" story of relocating to Canada and building out a new sales team
- Manager's perspective during a ride-along
- The host shares his expert knowledge of Canadian craft beers
https://www.linkedin.com/in/jamesnroach/
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