Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly how to create messaging that triggers decisive "hell yes" or "hell no" responses.
Episode Highlights
- [00:01:17] Why handpicked experts matter and the problem with AI-generated copy
- [00:02:12] The difference between copy that gets compliments vs. copy that gets conversions
- [00:04:18] Lauren's framework: storytelling over literal benefit listings
- [00:07:03] The jargon trap and when technical language belongs
- [00:08:43] Lucy's approach: dismantling vs. differentiating in sales copy
- [00:19:03] Lauren and Aurrie's biggest takeaways from Lucy's framework
- [00:21:13] How to get weird and specific with your messaging
- [00:24:17] The toddler book test: why shorter sentences win
- [00:26:04] How messaging shows up in paid ads with specific examples
- [00:30:33] The Numbers Game: conversion rates, A/B testing, and quality metrics
- [00:34:58] Troubleshooting high traffic/low conversion scenarios
- [00:37:20] LinkedIn storytelling vs. story selling strategies
- [00:39:01] Speaking to humans, not robots - the power of authentic voice
What You'll Learn
- Why copy that gets compliments rarely drives sales
- How to identify and articulate your unique "dismantle"
- The psychology behind visceral verbs and sensory-focused language
- Why your sales copy should repel wrong-fit clients
- How to write concisely without losing impact
- The difference between copy that sells vs. content that nurtures
- Specific tactics for A/B testing messaging effectiveness
- How to troubleshoot messaging when attracting wrong clients
- Why authentic, human voice beats polished perfection
- Real examples of spicy ad copy that converts
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
Meet The Guest
Lucy Bedewi
- Founder of My Write Hand Woman
- Sales copy specialist focused on conversion over compliments
- Expert in positioning and messaging with conviction
- Offers sales page writing services and messaging assessments
- Instagram: @mywritehandwoman (w-r-i-t-e)
- Website: mywritehandwoman.com
Resources Mentioned
- My Write Hand Woman messaging superpower quiz
- Hotjar for website heat mapping and user behavior analysis
- ChatGPT for visceral verb brainstorming
- A/B testing tools for landing pages
- Heat map analysis for page engagement
- Quality lead tracking metrics
Connect With Us
Have questions about sales copy and messaging? Our DMs are open! Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic - this week we're diving deeper into sales page strategy!
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#MappedOutPodcast #SalesCopy #Copywriting #Messaging #MarketingStrategy #ConversionCopy #BusinessGrowth #MarketingPodcast #SalesStrategy #
