If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook.
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In this episode, we cover:
- Why the quizzes that win are the ones that actually get launched (messy action > perfect funnels)
- Quiz types that convert
- Simplifying language so beginners can answer (no “macro” talk if your audience is brand-new)
- Where your quiz should live
- What happens after the quiz: result pages, personas, and non-salesy CTAs that still convert & email segmentation 101
- Retargeting + lookalikes: using quiz data beyond email (especially for e-comm)
- Modern distribution ideas
Timestamps
- 2:17 – The perfectionism trap (especially for designers) + why you’ve gotta ship it
- 4:14 – The #1 quiz unlock
- 6:10 – Simplify the language or your quiz dies (aka “don’t lead with macros”)
- 7:03 – E-comm vs service quizzes: product match vs assessment (and why both work)
- 8:29 – Where to steal inspo: Interact’s industry examples (juice cleanses, real estate, relocation)
- 12:40 – Routing logic without spiraling: scoring, branching, follow-the-path
- 16:49 – “Close the loop” psychology + how to set expectations upfront (no scammy vibes)
- 19:11 – Best practice: build a landing page on your site to house + promote the quiz
- 20:38 – After-the-quiz strategy
- 23:07 – Email automation + segmentation
- 25:30 – Paid ads + retargeting
- 27:05 – List hygiene + re-engagement: quizzes as a “come back” hook
Navigator’s Resources (mentioned)
- Interact (quiz builder + examples by industry + lead capture + logic tools) Use our link to get started: https://get.tryinteract.com/jkx44i3di07w
- ChatGPT (help with scoring + routing logic planning)
- ManyChat (DM-based distribution: “comment X and we’ll send the quiz”)
- Pinterest placements (quiz visibility + evergreen discovery)
- Meta Ads (retarget quiz-takers + build lookalike audiences)
- Landing page embed strategy (quiz housed on your site for better ownership + conversion control)
Meet Your Co-Pilots
Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime
Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae
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