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Creating content that’s is not in alignment with your brand makes no sense. Like. Absolutely none.

In this episode, I break down ways to create an alignment that helps you stay on track. I share here my system of creating categories that I use as a guide for my content. Listen up and learn how to make your customized content category.

Key takeaways from this episode:

Purpose:

-Help create consistency with your audience

-More structure to your content creation process

How:

Think about the following:

-Your strengths

-Your services

-Your mission

Example Categories:

-Motivate

-Brand Photography

-Social Media

• The selling point should be you, who you are as a person. Your content should show that.
• If someone booked you or purchased from you, ask how they found you, so you know what is effective for your ideal client.
• Creating categories can help you stay on track.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/p/CN_O3c_pI6A/