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Is community just a fad? Is there a purpose for your squad? Or can this mean a lot for your brand?

In this episode, let’s talk about community and what it means for your business. Let’s also unpack some expectations versus reality and how we can align this to optimize our existing and soon-to-be-growing community.

KEY TAKEAWAYS FROM THIS EPISODE

Expectation: I want someone to help me with my struggles.

Reality: You end up helping people more by sharing your struggles.

Expectation: Having a community is pointless. I don’t need it.

Reality: There are so many positives of having a community for your brand and business.

• Community is a feeling of fellowship with others as a result of sharing common attitudes, interests, and goals.
• By admitting that you have struggles, it helps you be stronger. Someone can help you if they went through the same struggles.
• Go in with the right mindset, that you will help others as well. What you learn, you might teach somebody else as well.
• Whenever you’re telling your brand’s story, you want to build up a community.
• No matter where you’re at in your business or no matter what industry you are in, you got to have a sense of community.
• Community is building a relationship with like-minded people.
• Don’t be a one-trick pony.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CGGiv_jplQ_/