Customers these look to brands to solve their own personal problems and also work towards solving wider global concerns: they want the paper towels that will clean up messes in the kitchen and also made sustainably so they don't destroy the environment. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is here to talk about aligning your purpose and your brand to win more customers but also to improve the world.
