“If new calligraphers are entering the market all the time, and thousands have come in and succeeded in various ways... why can’t you?”
- Shinah
This episode of The Shinah Show was inspired by a real conversation in my Instagram DMs. In it, I debunk one of the biggest myths out there about selling calligraphy services and products.
Through my classes, I’ve helped many people fall in love with the art of calligraphy. And, just as I did when I was learning, many of my students wind up considering the idea of starting their own calligraphy businesses (yay!!).
But I’ve noticed one major fear tends to stop them in their tracks — before they even get started!
It’s the belief that the calligraphy market is “too saturated.”
Yes, there are a lot of great calligraphers out there right now. But I’m telling you right now, there is MORE than enough space for you as well!
If your brain is telling you that there’s no room for you, that you won’t be able to stand out, that there are already too many talented people out there… all that’s doing is stopping you from starting, through fears that aren’t based on any real evidence!
If you never start, you DEFINITELY won’t succeed. Your only chance of living your dream requires taking those first steps!
If you’re truly interested in starting your own calligraphy business, but are afraid that the market is oversaturated, then you need to listen to this episode right now!
Tune into this episode of The Shinah Show to find out:
Highlights:
00:34 Intro
01:19 The Instagram conversation
03:43 The irrationality
04:57 Why competition is a good sign
06:24 Perfection is not required
07:12 Questions to ask yourself
07:50 “Saturation” is not a new idea
09:17 Recognize sub-markets & own your niche
11:34 How many customers do you REALLY need?
13:14 Recap
Links:
Learn calligraphy with me: www.freecalligraphyworkshop.com
Follow me!
Instagram: @crookedcalligraphy
Facebook: facebook.com/crookedcalligraphy
Show notes can be found at theshinahshow.com
Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw
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