“I’m thrilled with our sales results, even though they're lower than we're used to... and here' s why” - Shinah
If you’re interested in the true behind-the-scenes of “big” business results… this episode is for you.
I chat openly and honestly about:
- The RESULTS (in real dollars) of our recent sale of calligraphy courses - the first real launch we’ve done in over a year.
- The big lesson I learned about PRICING and VALUE - yes, you can totally sell a calligraphy course for $1000… if the communicated and perceived value is there.
- The tools I used to set EXPECTATIONS, so that I feel happy and optimistic with this monetary result in my creative business…
- Even though, it’s LOWER than some of the “disappointing” launches we’ve had in the past.
It’s also been FIVE MONTHS since I came back to my calligraphy business, determined to experiment more and do things differently. And I’m sharing how it’s really going (messy) and what is changing for me as a result (a LOT).
—————
FOLLOW:
- Follow along with my Radical Business Experiment of 2023 over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
FOLLOW SHINAH:
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
