“The point of this isn’t actually to bring in a lot of money… the point is to get your name out there!”
- Shinah
We’re entering into the holiday season, and you know what that means! It’s time for craft fairs and holiday markets! For creative entrepreneurs, this can be a very lucrative period of the year, and a time where they get the opportunity to meet and make connections with new (and potential future) customers.
If you’re just starting out on your creative entrepreneurial journey and aren’t sure how to best tackle the craft fair season, don’t worry.
I’m here with practical, tactical advice to help you make the most of this time — and these tips work for all types of crafting, not just calligraphy!
I actually owe a lot of my own success to participating in a pop-up market during the first year of my business.
In this episode, I’m going to share some of the lessons that I learned from my pop-up experience, and break them down into digestible, actionable steps — everything from how to set up your table and display to how to price your goods!
Tune into this episode of The Shinah Show to find out:
Highlights:
00:33 Intro
02:21 Prepping for Unique LA
06:07 My pop-up market experience
07:24 Time commitment v. sales
08:56 Setting up your space
10:51 Vertical space + signage
12:30 Be prepared to edit
13:53 Choice overload
15:00 How much inventory to bring
17:13 Pricing
18:48 Sales tax + payment methods
19:54 Customization
21:39 Do a live show
23:59 Build your list
24:49 Beyond sales
28:15 It’s possible!
Links:
Learn calligraphy with me: www.freecalligraphyworkshop.com
Follow me!
Instagram: @crookedcalligraphy
Facebook: facebook.com/crookedcalligraphy
Show notes can be found at theshinahshow.com
Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw
Make sure to subscribe to my YouTube channel, and ring the bell for notifications so you never miss an episode!
FREE WORKSHOP:
FOLLOW SHINAH:
SUBSCRIBE:
