WORDS HAVE POWER. USE THEM WISELY.
5 points of reference:
- Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning.
- Words need to be in priority. For example, content on a page.
- The power of questions: Why am I failing? Why am I not doing better yet?
- Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less.
- There are 3 levels of content. Alert, info & contractual.
We hope you enjoy it!
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