We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or radio — but in the digital space. But podcasts bring an additional dimension, which is to educate.
Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners.
In this episode of Recorded Content, our host Justin Brown welcomes Rocco Strydom, an entrepreneur, the founder of SGM Holdings, and a podcast host. Rocco and Justin discuss the stages of creating a podcast, the importance of marketing and promoting it, and the reasons podcast hosts should repurpose content and distribute it to their target audience's preferred channels.
