In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one.
Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast.
Instead, a company can build a foundation of podcasting skills first. Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. They used these interviews for creating blog posts, ads, web copy, and more, which helped them to improve their research, conversation, and planning skills.
Tristan ultimately breaks down four key ways a company can build the skills of its team so it can launch a successful podcast.
The excerpts featured within this solo episode stem from a podcast guest appearance Tristan had on the Modern Day Marketer podcast. A show produced by the Juice and hosted by Brett McGrath.
