Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts.
But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to different channels.
Therefore, marketers aspiring to bring additional value to their customers and take their podcasts to the next level must focus more on the conversation.
In this episode of Recorded Content, our host Tristan Pelligrino shares tips on how to make a conversation exciting for the audience, the host, and the guest. These include research, setting goals for the episode, and drafting an episode outline.
