The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels.
However, running a podcast comes with many challenges. As a marketer considering launching a podcast, you must first convince your executive team that podcasting is the way to go. Once you get their consent, the roller coaster of a podcast begins. You need the right tools and team to bring that idea into reality.
This episode of Recorded Content is a bit different. Our host Justin Brown was a guest on Christian Klepp's B2B Marketers on a Mission podcast. In this episode, Justin shared his experience as a podcast host. He also talked about the reasons for and benefits of repurposing a podcast and whether podcasters should monetize their shows. Justin also discussed the most common struggles and misconceptions people (the clients they work with) have around podcasting.
