Description

Join Chris Walker, Founder and CEO of Refine Labs, as he shares his top tips on how leaders can create a best-in-class B2B marketing strategy that creates demand and revolutionizes the way you think about your customers. 

Discussions in the episode:

• Challenging the revenue scaling model: creating demand first
• What is dark social?
• How to capture demand and move customers into the buying cycle
• Seeing revenue as a business metric, not a sales metric
• The evolving trends with B2B customers

Click here to reach out to Peter Rabey direct 

Like this show? Please leave us a review. Every review helps.