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In Episode 30 Lynn Morstead and Kelli Soika talk about the challenges of marketing a cohousing concept to a traditional buyer.
They cover:
- The "upside down" development nature of a cohousing development.
- "Trads" vs "rads".
- Principles for dealing with traditional buyers:
- Meet people where they are
- Don't withhold information
- Keep the conversation going
- Invite to community events
- Model good community behaviors
- Highlight what stays the same
- Capture hearts and imagination by telling the story of cohousing
- Share cohousing anecdotes
- Connect some cohousing stories with people's experiences outside cohousing so they can extrapolate to a cohousing experience
- Don't >>
- Lecture
- Get frustrated
- Forget that we started there too
It takes time to shift and stretch into a different way of thinking about living.
Let us know if you have any questions by emailing us at info@cohousinghouston.com.
For more information go to: www.cohousinghouston.com.
