Want a shed brand customers recognize and a dealer network that still feels local? We dig into the real tension between brand control and on-the-lot freedom, and we map a path that helps manufacturers create consistent demand while empowering dealers to sell with their own voice. With Cord joining Friday episodes, we shift into practical strategy: how to run lean, prepare for consolidation, and build systems that make operations, marketing, and delivery feel seamless to the buyer.
We start where growth really begins—owning the customer journey. From quoting and contracts to delivery and reviews, we talk through the tech and process moves that give small to mid-sized builders an edge. Then we pull from franchising playbooks without the legal baggage: nested control for social media, regional content that actually converts, and co-op structures that fund awareness at the top while rewarding speed to lead at the bottom. If you have 2 to 8 million in revenue and a few dealer lots, this is the roadmap for scaling cleanly.
Dealers get the playbook too. We break down why exact-match inventory is less critical than tight assortments, pro visuals, and a “next best alternative” script. We share how to hit turn targets by pairing local stories, short videos, and fast follow-up with a steady stream of centrally generated leads. And we highlight the underrated closer: the hauler. A friendly setup, clear care tips, and a simple review request often multiply referrals more than any ad spend.
If you’re wrestling with Facebook page ownership, ad budgets, or whether to demand exclusivity, you’ll find practical steps both sides can act on this week. Tap play for proven ways to align brand standards, protect local authenticity, and create demand you can hand off confidently. If this helped, subscribe, share with your team, and leave a quick review to tell us what you want next.
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This episodes Sponsors:
Studio Sponsor: Shed Pro
