School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class
(note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?")
1️⃣ Marketing a Cookie Class
Apps we use:
So - we use Eventbrite - it has fees. Why do we use it? It does a lot of the heavy lifting for even management for us, and it drives some traffic to our event as well. Could you use your own website? Sure! You'll be able to pocket more money in exchange for the additional management work on your end - a great trade.
🤔 "But how can you post a picture of your sets so early?"
We don't - I just use a placeholder image with the caption, "Class set photos coming soon!" To date, no one - like as in zero humans - has ever cared. Get the classes posted now - optimize them later! We like ending every class with a CTA (call-to-action) to sign up for a Christmas class even six months out. Since those classes sell out due to the nature of the seasonality of cookies at Christmas, our attendees like to feel that they snagged a class ahead of time.
2️⃣ Class Prep
Corrie comes up with the class set and steps - which is awesome because it means it'll easy enough for beginners (and heeeyo - those steps are included in our new membership - Cookie Class Kits - if you don't wanna do the hard part yaself).
The Bake-down:
Goin' in with a "too advanced" set is going to get your audience frustrated. You may be an expert cookier, but these folks are likely just looking for a good time and not to enter the next Food Network Cookie Challenge, so go easy on 'em.
We bake one to two days before class. We may bring an extra set just incase things go south and a bag bursts or someone drops a cookie - but I like to keep that a hidden secret, and if all goes well, Corrie will package it into a kit a sell it later.
Supplies we bring to class:
If you want the exact supplies we use - I link to those in each Cookie Class Kits course - but legit, this stuff is easy to find on Amazon.
3️⃣ Class Schedule
Here's our schedule on the day of class:
